Census Expert to Provide Commentary and Host Web Seminar Household Income, Employment and Housing Concerns
With this Thursday’s final release of data from the 2006 Census, Dr. Doug Norris, chief demographer at marketing services company Environics Analytics, will provide expert commentary on the latest findings involving income, earnings and shelter costs. The eighth round of data concludes 14 months of data releases from the new Census, and Norris will lead an online web seminar on May 8th to help the general public and business leaders understand its implications. He will also be available to the media for interviews on May 1st and prior to then for background information.
The latest report of the 2006 Census represents the final piece in the statistical portrait that is present day Canada. The new findings will offer various measures of income, including employment earnings, government transfer payments and total family income. The new data is expected to show that Canadians experienced rising incomes during the past five years. “Our older, more experienced and better educated workers are largely driving the higher incomes nationwide,” says Norris. “But the downside may be a growing income gap between high earners and those with less education who are struggling to keep up.”
In addition, the new report is likely to reveal that Alberta has overtaken Ontario as the province with the highest income levels. “Alberta’s impressive natural resources are creating an economic boom that the Census will probably pick up,” says Norris. “In earlier Census releases we saw the impact the boom was having on population growth and I expect to see a similar trend with income.”
Norris will offer more detailed commentary about the latest Census release during a web seminar and online discussion to be held Thursday, May 8th at 1:00 pm ET. Pre-registration is available online at www.environicsanalytics.ca. For access to the seminar, please connect to www.environicsanalytics.ca five to ten minutes prior to session start and click the link to the WebEx session. A phone number will also be provided for audio.
In addition, media representatives interested in interviewing Norris for quotes and insight into the new Census findings should call Emma Flood at (416) 969-2733, or e-mail her at emma.flood@environicsanalytics.ca
# # #
About Doug Norris
A Senior Vice President and the Chief Demographer of Environics Analytics (EA), Doug Norris, Ph.D., has nearly 30 years of experience in social and demographic analysis at Statistics Canada, most recently as the Director General of Social and Demographic Statistics. At EA, he works with companies, governments, and non-profit organizations in using census and other statistical information for planning and marketing applications. He also serves as a commentator on Canadian social and demographic trends, and is a frequent presenter at seminars and conferences across Canada. In 2006, Statistics Canada honoured him with a lifetime achievement Award for Career Excellence.
About Environics Analytics
Environics Analytics is the premier marketing and analytical services company in Canada. Specializing in geodemographic segmentation, site modelling and custom analytics, the Toronto-based company provides businesses with data-driven market insights to help reach their customers more effectively. It also has the most experienced team of geodemographic experts in Canada. Environics Analytics is a member of the Environics Group, a unique alliance of companies dedicated to providing intelligent research, analytics and communications.
